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Account Director

Job Description

  • Serve as primary client contact on multiple accounts
  • Protect and grow the agency relationships with clients
  • Plan, coordinate and direct advertising and digital campaigns for agency clients
  • Effectively and confidently balance the expectations of clients, agency and agency teams
  • Manage teams across client servicing, content & creative towards ensuring strong relationships and retention
  • Continuously improve product and service for clients
  • Monitor creative direction to ensure strategic objectives and goals approved by the client in advance are incorporated into the development of digital outreach.
  • Ensure an insightful approach towards creating campaigns and innovative engagement activities
  • Create & drive case studies, award participations & PR activities for the company
  • Review monthly billing to check against project estimates and ensure accuracy
  • Work towards financial targets and upselling to clients in order to achieve set targets
  • Develop accurate income forecasts and projections
  • Substantially contribute to agency new business efforts

Required Skill sets

  • 6+ years relevant experience in digital, with a minimum of 3 years in social media
  • Previous experience in client servicing and management with an advertising, preferably digital agency
  • Understanding of digital marketing tools right from website development, SEO, Social Media, etc.
  • Must have worked with a few industry benchmarked brands and award-winning campaigns

Required experience:

  • Average Total Experience: 5- 6 years with a minimum of 3 years within digital marketing and 2-3 years within other forms of advertising such as branding, print, design, etc.
  • Understanding of social media design requirements, illustrations, photography, websites and branding
  • Academic background of Fine Art / Applied Art / Commercial Art. A graduate / bachelor of Fine Arts may apply too
  • Knowledge related to Design Softwares like Photoshop & CorelDraw
  • Experience of handling a team and working closely with the account managers

The drive to work in an entrepreneurial setup and contribute towards growing the organisation passionately is a key element to the role.

Account Manager Digital

If you’re a go-getter, smooth talker, extremely passionate about social media and the digital sphere, have the ability to lead a team towards excellence, and most importantly, are ready to create a MindShift, we’re looking for you!

Job Description

  • Maintain a healthy relationship with the team and clients to drive all towards innovative outreach
  • Mentor team members towards learning and growing
  • Understand the social media space and educate clients and teams further towards creating benchmark campaigns
  • Ensuring delivery as per client expectations
  • Ability to visualize, strategize and build outstanding outreach for brands through digital
  • Build content and campaigns which drive business impact as well as ensure a benchmark within the industry
  • Gather data towards understanding demographics, competition and industry benchmarks, using it towards building your brands
  • Create and propagate new strategies to clients towards upselling to clients
  • Ensuring delivery as per client expectations

Required Skill sets:

  • 2 – 3 years experience in Client Servicing
  • Active on Social Media platforms
  • Understanding of the digital space
  • Excellent written & communication skills
  • Passionate about the industry with a leadership streak

Business Head

Job Description

  • Streamlining business operations towards higher productivity and allowing scale across other cities
  • Finding leads & closing deals basis a monthly/quarterly target for Digital & Studios independently
  • Managing and mentoring a team across business units at MSI (Digital, Metrics & Studios)
  • Creating strategies with the team that are accepted by prospective clients and drive recognition within the industry
  • Staying adept with new developments in the industry and creating a presence for MindShift within in (through PR, case studies, awards, etc.)
  • Responsible for keeping our contracts up to date
  • To develop and maintain effective prospective client and existing agency relationships
  • Excellent leadership performance and presentation management
  • Responsible for delivering regular training to the Business Development and Account Management Teams
  • Will be responsible for fair allocation and distribution of inbound leads
  • Conceptualize and build strategy for pitch specific to each client, ensuring optimum use of Social Media tools
  • Managing Social Media Executive’s relationship with clients

 

Required Skill sets:

  • Minimum of 7 years experience of which 2 years into digital / social media agency
  • Post Graduate / MBA – Management
  • Great verbal and written communication along with a pleasing personality
  • Flexible and team management skills

Business Development Executive Digital

Job Description

  • Execute sales targets of the company through constantly contacting prospective clients and arranging meetings
  • Build database of prospective clients and study their current state within social media
  • Handle new client pitches, ideation and billing (Strategy + Presentation)
  • Conceptualize and build strategy for pitch specific to each client, ensuring optimum use of Social Media tools
  • Managing Social Media Executive’s relationship with clients

Required Skill sets:

  • Undergraduates in communications or management oriented disciplines (BMS, BMM, BCom)
  • Knowledge & Usage of Social Media (any / all  facebook, youtube, twitter, linkedin, blogs, etc)
  • Confident in meeting and influencing people
  • Ability to create pitches with strategy
  • Excellent written and communication skills
  • Ability to ideate, liaison and be a confident negotiator and team player
  • Proficient with Microsoft Office, PowerPoint
  • Additional Requirements  (preferred but not mandatory)
  • Minimum 1 year in Sales with a Digital Marketing firm (for Sr. BDE)

Business Development Manager

Job Description

  • Execute sales targets of the company through constantly contacting prospective clients and arranging meetings
  • Build database of prospective clients and study their current state within social media
  • Handle new client pitches, ideation and billing (Strategy + Presentation)
  • Conceptualize and build strategy for pitch specific to each client, ensuring optimum use of Social Media tools
  • Managing Social Media Executive’s relationship with clients

Required Skill sets:

  • Min 4 years experience in Digital Marketing / Social Media
  • Experience in sales, business development or account handling
  • Undergraduates in communications or management oriented disciplines (BMS, BMM, BCom)
  • Knowledge & Usage of Social Media
  • Confident in meeting and influencing people
  • Ability to create pitches with strategy
  • Excellent written and communication skills
  • Ability to ideate, liason and be a confident negotiator and team player

Content Writer

Job Description

  • To strategize and execute distinctive content solutions to achieve clients’ marketing and communication objectives, while strengthening their market distinctions.
  • Develop and design innovative engagement via creative content, based upon insights and benchmarks.
  • Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability.
  • Suggest and implement proactive ideas to clients and internal teams.
  • Understand analytics reports to refine content strategy.
  • Create content to drive audience interaction and manage responses.
  • Lead, inspire and mentor a diverse, multi-cultural team of Content & Creative Writers to maintain consistent creative quality and develop market-effective, award-winning work.
  • Work with the Creative Head & Operations head to constantly refine and improve the creative and servicing processes.
  • Participate in new business development efforts.

What skills are needed to apply:

  • +2 years experience in content writing. Social media content writing preferred.
  • Content / Creative writing experience in an advertising / digital agency
  • Sound knowledge of leading brands within the digital sphere

The drive to work with an entrepreneurial setup & grow collectively with innovations, insights and lots of passion is a must.

Media Planner

Job Description:

  • Digital Media planning and buying for clients on various digital platforms i.e. Display, Search, Mobile & Social Media
  • Formulate strategy as per the client’s objective to meet digital media goals
  • Campaign execution, optimization, reporting on Google Adwords
  • Ideating on the Social media strategy for the current clients and for new client proposals
  • Business Pitches for new accounts
  • Build a media team, set targets and drive the team to achieve the same. Help them learn and grow and get well acquainted with the media approach
  • Share Media Innovations with team and clients
  • Share articles/ contribute to PR with respect to Media and our thoughts and inputs on digital media
  • Build thought leadership in the industry and within the team by sharing media decks and various approaches that digital can shape a brand’s presence
  • Manage projects on the Digital Front Website Centric, where you shall be leading the project, client servicing and close the project, per the requirements.
  • Lead Applications, Microsites & Website Development projects from MindShift Interactive

Online Reputation Management Executive

Job Description

  • Manage customer service (Response Management) on Social Media.
  • Monitor comments, complaints, suggestions and feedback on all the social media channels and across the web using the provided Tools.
  • Respond to comments with solutions within the specified Turn around Time.
  • Effectively and confidently balance the expectations of clients, agency and agency teams
  • Manage teams across client servicing, content & creative towards ensuring strong relationships and retention
  • Co-ordinate with external agency and internal departments to ensure a response to guests who post/tweet complaints or provide feedback on Social Media.
  • Manage Online Reputation Management (ORM) process.
  • Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and further action.
  • Creation and analysis of monthly ORM report for Senior Management.Assist in new benchmarks within social care.

Required Skill sets:

  • Undergraduate student with 0 to 12 months experience working in a Digital Marketing Agency.
  • Excellent written & oral communications skills.
  • An affinity towards customer Service , Content Writing and Data Collection.
  • An eye for detail.
  • Well versed with MS office, PowerPoint.
  • Ability to understand Research and Tracking Tools.

Photographer

Job Description:

  • Market and advertise services to attract clients
  • Analyze and decide how to compose a subject
  • Use various photographic techniques and equipment
  • Capture subjects in commercial-quality photographs
  • Enhance the subject’s appearance with natural or artificial light
  • Use photo enhancing software
  • Maintain a digital portfolio, often on a website, to demonstrate work
  • Editing and re touching images

Skill Sets:

  • The ability to take a fabulous photo
  • Knowing your camera, understanding lighting and developing an eye for choosing the right angle
  • Marketing skills are a must for a professional photographer to have a growing customer base
  • The ability to focus on the tiny details as well as the big picture

Research Executive

Key Roles include:

  • Social Media Listening
  • Online Reputation Management
  • Reporting and Analytics

Job Description

  • Develop MIS and reporting formats across Channels/Platforms/Categories for Digital Marketing Team.
  • Create and maintain KPI dashboards for performance analysis.
  • Online Response Management: Keeping track of the brand mentions on Social Media platforms and ensuring that they are responded
  • Creating the following reports for brands: Monthly Research Reports for clients, Listening/ Monitoring based Reports, contests and other campaign based reports
  • Ideate with the Research team and create research reports leveraging Digital Media for MindShift Metrics
Required Skill sets:
  • Around 1 year of hands-on experience in data analytics and data mining with agencies.
  • Must have decent understanding of digital analytics platforms
  • Should have knowledge on how to handle the response management for brands
  • Must have mid-level expertise with MS Excel
  • Familiarity with Brandwatch, Radian6, Simplify360 etc would be added advantage

Social Media Executive

Job Description

  • Create, Execute & Manage social media presence for Brands
  • Strategize upon new content & engagement strategies along with team members that drive business impact as well as ensure a benchmark within the industry
  • Gain insights upon content, campaigns & overall industry towards scaling and maintaining a sustained outreach for the brands managed
  • Leverage your content via design & creativity dependent visuals such as comic strips, memes, new age games, brand-lead posts, etc.
  • Ensuring delivery as per client expectations
  • Create & Analyze brand, competition and industry via Reports

Required Skill sets:

  • BMM / BMS / MBA 0 to 1 year relevant experience
  • Excellent written & oral communications skills
  • Active on social media platforms
  • Independent, driven, strategic
  • A desire to go beyond the regular way of doing things

Additional leverage if you’ve got

  • Past experience in a communications oriented sector (PR, Advertising, Direct marketing, Social Media, Digital Marketing)
  • SEO or SEM experience or qualification

Graphic Designer

Job Description

  • Interfacing with Account managers and clients to understand design objectives and requirements
  • Brainstorming to generate out-of-the-box and innovative concepts and ideas
  • Developing rough sketches to illustrate concepts to other creatives and clients
  • Employing illustration, photography, type and color techniques to create comprehensive layouts
  • Designing and creating cover photos and posts for Social media websites, website layouts

Required Skill sets:

  • Minimum 1 year experience in Graphic Designing
  • Need to be very strong and clear on Photoshop, Coral Draw and Illustrator.

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