After spending the past five years establishing MindShift Interactive, I feel privileged to be writing this message as the Chief Executive Officer. This is a special time in our company’s history as we celebrate the completion of half a decade. For the entrepreneurs out there, you know how much it takes to get here. I am grateful for all the love, support, and understanding we receive constantly; it’s with the motivation that our well-wishers provide us that we are at such a great place today. We began our journey on October 10, 2011 and have spent the past five years with a vision to stay true to our name, shifting the way marketers adopt digital. Our evolution, year on year to introduce new business units and routes towards merging insights and intelligence grows out of the potential we see in new markets and the need for independent leaders to drive them.
As an organization, we have seen many shifts over the past 5 years that make us MindShiftin’:
- We have pioneered the art of providing insightful digital outreach, which provides true value to businesses when adopting a digital marketing requirement. The churn of intelligent data being delivered through MindShift Metrics plays an important role here.
- Our digital marketing case studies have formed industry benchmarks. The team at MindShift Digital and MindShift Activate does everything it takes to make things MindShiftin’.
- We were the first to launch a Personalized Visual Content production agency in India, dedicated towards bespoke story telling and leveraging opinion leaders, namely MindShift Studios.
- We are the go-to Digital Marketing partners for brands within the luxury, hospitality, and beauty sector in India currently. If you want to luxe up your brand, we’ve got the insights and strategy to make it bespoke and legendary.
- We have ramped up our workforce across India, whilst embracing diversity and individuality.
We made commitments towards providing exceptional delivery in an insightful manner to the industry and along the way, have strengthened our core values towards ensuring quality in everything we do, guidance by example, honesty and simplicity and a focus on an excellent culture that passes on to our clients and teams.
Looking ahead, we are focused on accelerating the execution of our expansion strategy while abiding to build on the strength of our brand in helping our clients share knowledge and create innovation, and in bringing positive change to the communities in which we work and live. I am incredibly excited about this journey and truly believe the best of MindShift Interactive is yet to come.