Mumbai, November 27, 2017: MindShift Interactive has launched its new office in Goa to strengthen the agency’s presence in India and build their niche within the hospitality sector. Goa plays host to leading hotels, luxury experiences and has a booming real estate market. With experience in all three, MindShift Interactive shall leverage the same towards providing valuable and quality digital marketing services to brands in Goa.
The Goa team has successfully driven digital and content marketing assignments with Novotel Goa Hotels & Resorts, Le Meridien Goa, along with a few specialised fine dining restaurants, bars and boutiques.
The office has begun local operations with a servicing and sales team while research, strategy and operations will be driven via the Head Office in Mumbai, to ensure a synchronized approach towards delivering the digital requirements of the client. New business & strategy will be under the leadership of Zafar Rais, CEO, MindShift Interactive, who comes with an experience of over 15 years in the digital and marketing industry, while Randal Gomes with experience of over 7 years in social media and content creation will drive the strategy & innovations department; Arashdeep Sandhu will leverage 11 years of digital marketing and research towards building operational efficiency, and enhancing the advertising and lead generation capabilities of the organisation.
Commenting on the launch, Zafar Rais, CEO, MindShift Interactive said, “While conversing with Agency Founders and Brand Heads in Goa, we realized the dire need for a local, professional setup with excellent digital marketing capabilities, driving outstanding content, having proven executional capabilities and with the ability to decode data towards business advantage. Through clients that have been with us for over 6 years, award winning campaigns under our belt and proven revenue driving strategy, we f elt it to be the right time to capitalize on our expertise in a flourishing market. Of course, our immense love for Goa enabled us to blend professional and personal passion in an easier manner.”
He further adds, “While the agency will focus on delivering Digital Marketing, Social Media, Digital Ads & Lead Generation services for now, we will also be consulting Local PR, Advertising & Digital Marketing firms to approach digital services in a more streamlined, insightful and profitable manner. Alongside, MindShift Studios, the content production house will offer videography and photography services in Goa for brands that aspire to tell their tale in a more engaging manner.”
Arashdeep Sandhu, Operations Head, MindShift Interactive said, “We have gained some excellent momentum over the past 6 years across India, and have had the pleasure of working with industry stalwarts as well as large brands like Marriott International, Practo, L’Oreal, Universal Music, and we see absolute potential in growing our base in a market that is evolving so fast. Goa is an increasingly important market to reach out to audiences across various segments. We see opening in Goa as a natural next step, and are excited by the opportunities that lie ahead for brands to embrace MindShift.”
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About MindShift Interactive: MindShift Interactive is an Insightful Digital Outreach powerhouse that provides businesses with a data-centric approach towards achieving an insightful, intelligent and impactful Digital presence. MindShift Interactive combines digital marketing, research and content creation to provide a better experience for the consumer and brand. It currently houses four business verticals, namely, MindShift Digital – A Digital Marketing and Influencer Relations Agency; MindShift Metrics – Digital Research Consultancy; MindShift Studios – Personalised Content Production House and MindShift Activate – Digital Activations and Events Agency. Each vertical is working towards achieving a unified goal of providing brands with an ideal and relevant outreach. Key clients of MindShift Interactive include JW Marriott, Taj Mahal Palace Mumbai, Taj Hotels Resorts Palaces Safaris (Corporate), IndiaBulls Real Estate, Four Seasons Hotels, Phoenix Marketcity, Sula Vineyards, JUICE Hair Salon, Max Bupa Health Insurance, L’Oreal, Practo, NIRAV MODI, SWIPE Telecom. MindShift has been instrumental in conceptualizing some of the largest Twitter campaigns, namely, #FeelingBlue for Reliance 3G, #ChappalMaaro for The Bombay Store & the first-ever high outreach Instagram campaign, #GoNoFilter for Lancôme, and India’s 1st Emoji-based contest for Za Beauty, from the House of Shiseido. Their digital-first hotel launch campaign for Taj Swarna, Amritsar, #TajInAmritsar saw high outreach and leads while large amounts of influential user-generated content was witnessed through the Taj Mahal Palace Mumbai #HeritageWalk.
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