Brands are increasingly investing in command centres that track online conversations and trends to help tailor-make their products and services to consumer requirements.About seven months ago, luxury hotel chain Taj Hotels Palaces Resorts Safaris approached digital outreach agency Mindshift Interactive to align processes for their social media command centre Taj.Live to improve customer experiences, and possibly increase sales and revenue through digital platforms in a more thought through manner. http://bit.ly/msietcc