In The News

In The News
February 23, 2017

Now, India Inc have social media HQs to target millennials

Brands are increasingly investing in command centres that track online conversations and trends to help…
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In The News
February 16, 2017

Topical content is king: Zafar Rais, MindShift Interactive

Zafar shares his perspective with exchange4media on the content marketing trends to look forward to…
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In The News
January 30, 2017

Are brands getting stereotypical?

Are brands getting stereotypical? Randal Gomes, Creative Lead at MindShift Interactive shares his inputs with…
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In The News
January 23, 2017

No service tax on digital advertising, industry experts put forth wishlist for Union Budget 2017

No service tax on digital advertising, industry experts put forth wishlist for Union Budget 2017.…
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In The News
January 18, 2017

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches Read the…
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In The News
January 11, 2017

MARKETING TO THE MILLENNIAL

Impact takes a look at key insights from the Indian millennial’s mindset that showcase how…
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In The News
December 15, 2016

Digital trends in 2017

8 Digital Trends brands must prepare for in 2017, as told to Forbes India: http://bit.ly/msiforbes23
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In The News
December 5, 2016

Demonetisation rules social media, most netizens leaning in favour

#DeMonetisation has been in the news since its very first announcement. Read more in The…
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In The News
November 23, 2016

Mannequin fever grabs international ad agencies; India still to latch on to the craze

Being a MindShifter has its advantages! Our #MannequinChallenge got passed around and landed up with…
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In The News
November 15, 2016

Hiring/retaining talent at ad agencies: Process harmed by absence of mechanism to spot talent

Whenever someone mentions the phrase 'talent crunch', an agency's recruiting angel loses her wings. The…
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